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Outrage London
Shopify Store Revamp with Custom Bundle System
/ Overview
A complete Shopify storefront revamp focused on improving visual appeal, user experience, and conversion performance — combined with a custom-built bundle system to increase average order value. The project involved redesigning key customer touchpoints and developing a private Shopify app to enable flexible product bundling directly within the store.
See it live/ Project Details
Name: OutrageLDN — Shopify Store Revamp & Bundle System
Client: OutrageLDN
Industry: Fashion / E-commerce
Date: 2025 — 2026
Live URL: outrageldn.com
/ Challenge
The existing store lacked a strong visual identity and conversion-focused structure, especially across the homepage, cart, and collection pages. There was also no native way to create flexible product bundles — limiting opportunities to increase average order value. The challenge was to redesign the storefront with a modern, high-converting layout while introducing a seamless bundle system without relying on third-party apps.
/ Provided Services
UI/UX Revamp
Redesigned the homepage, cart page, and collection pages with a modern, high-conversion layout inspired by leading fashion e-commerce experiences.
Custom Bundle App (Private App)
Developed a private Shopify app that enables dynamic product bundle creation, allowing customers to purchase grouped items with ease.
Custom Theme Enhancements
Implemented frontend improvements using Liquid, JavaScript, HTML, and CSS to ensure smooth interactions and performance across all devices.
Conversion Optimization
Structured layouts and user flows to improve product discovery, cart experience, and overall purchase journey.
/ Solution
The OutrageLDN store was transformed through a combination of design and functionality upgrades. The revamped homepage and collection pages improve product visibility and brand perception, while the custom bundle app introduces a powerful new sales mechanism — allowing customers to easily purchase curated sets of products, increasing both engagement and average order value.
/ Tech stack
Shopify (Custom Theme Development)
Customized theme with enhanced layouts and performance-focused improvements powering the storefront.
Private Shopify App (Bundle System)
Custom-built app to manage and display product bundles dynamically within the storefront.
Liquid, JavaScript, HTML, CSS
Frontend development for responsive design, dynamic interactions, and optimized user experience across all pages.
/ Client's Feedback
The freelancer is amazing and to be honest sorts any issues that arise which is uncommon for coders, this guy will go all the way to the top and I've found a diamond in the rough here. I will be using him a lot again in the future — top man.
