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Rachel Havekost
Custom Shopify Theme with Dynamic Section Architecture
/ Overview
A fully custom-designed and developed Shopify storefront built from the ground up — starting from Figma design and translated into a high-performance, scalable Shopify theme using Liquid, JSON schema, and dynamic sections. The project focused on delivering a visually refined storefront while ensuring flexibility for content management directly within Shopify's native customizer.
See it live/ Project Details
Name: Rachel — Custom Shopify Theme Development
Client: Rachel Havekost
Industry: E-commerce
Date: Apr 24, 2025 — July 2025
Live URL: Available on request
/ Challenge
The challenge was to create a completely custom Shopify experience without relying on page builders or third-party tools — while still maintaining flexibility for the client to manage content easily. This required building reusable, dynamic sections using Shopify's schema system, ensuring that every component could be customized from the theme editor while keeping the codebase clean, performant, and scalable.
/ Provided Services
UI/UX Design (Figma)
Designed the entire storefront in Figma with a focus on clean layout, conversion optimization, and mobile-first experience.
Custom Theme Development
Developed a fully custom Shopify theme using Liquid, HTML, CSS, and JavaScript — without relying on pre-built themes or builders.
Dynamic Sections & Schema
Built modular, reusable sections using Shopify JSON schema, enabling full control from the Shopify theme customizer.
Responsive Optimization
Ensured seamless performance and layout consistency across desktop, tablet, and mobile devices.
/ Solution
The Rachel storefront was built as a fully custom Shopify theme where every section was developed from scratch using Liquid and schema-based configurations. Dynamic sections allow the client to manage content, layouts, and structure directly from Shopify's theme editor — eliminating the need for external CMS tools while maintaining full flexibility. The result is a lightweight, fast-loading storefront that combines strong visual design with a highly maintainable and scalable codebase.
/ Tech stack
Shopify Liquid
Core templating language used to build dynamic storefront components and integrate Shopify data.
JSON Schema (Theme Sections)
Custom section architecture enabling drag-and-drop flexibility within Shopify's theme editor.
HTML, CSS, JavaScript
Frontend implementation focused on performance, responsiveness, and clean UI interactions.
Figma
Design system and UI/UX planning used to create a pixel-perfect storefront before development.
/ Client's Feedback
Fast and efficient work throughout the entire project. Communication was clear, deadlines were met without delays, and the final result matched exactly what was expected. The process was smooth from start to finish, and I really appreciated the professionalism and attention to detail. Looking forward to working together again in the future.
Rachel Havekost
5.0 ★★★★★ — Verified Upwork Client
