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Fixings Direct
Custom Shopify Store with Tier Pricing & AI Chatbot
/ Overview
A fully customized Shopify store built for a high-volume UK-based seller, enhanced with custom-built applications to handle tier-based pricing and AI-powered customer interaction. The project goes beyond a standard Shopify setup — combining storefront development with advanced backend logic and automation to improve both conversion rates and operational efficiency.
See it live/ Project Details
Name: Fixings Direct — Custom Shopify Store & Automation System
Client: Fixings Direct (UK-based multi-channel seller)
Industry: E-commerce
Date: 2025 — 2026
Live URL: ukfixingsdirect.com
/ Challenge
The main challenge was to extend Shopify beyond its native capabilities to support complex B2B-style pricing and intelligent customer interaction. The store needed a dynamic tier-based discount system that adjusts pricing based on bulk quantities — and an AI chatbot that could understand customer queries and respond accurately using real store data, without relying on generic or pre-scripted answers.
/ Provided Services
Custom Shopify Theme Development
Built a fully customized Shopify storefront tailored for performance, usability, and conversion optimization.
Tier-Based Pricing App (Custom App)
Developed a custom Shopify application that dynamically applies discounts based on quantity tiers, enabling flexible bulk pricing strategies for B2B and high-volume buyers.
AI Chatbot Development (Custom App)
Created a custom AI-powered chatbot integrated with OpenAI API that reads store data and responds intelligently to customer queries in real time.
Backend Logic & Automation
Implemented backend systems to manage pricing logic, chatbot responses, and seamless integration with Shopify data.
/ Solution
The Fixings Direct store was transformed into a powerful e-commerce system by combining a custom Shopify frontend with two dedicated internal applications. The tier pricing app allows automatic discount calculation based on quantity, improving conversion for bulk buyers. The AI chatbot enhances customer experience with instant, context-aware responses using real product and store data — reducing support workload and increasing engagement.
/ Tech stack
Shopify (Custom Theme + APIs)
Custom-built theme with deep integration into Shopify's ecosystem and data layer, powering the storefront and both private apps.
Custom Shopify Apps
Private apps developed to handle tier pricing logic and AI chatbot functionality, deeply integrated with Shopify's Admin and Storefront APIs.
OpenAI API
Powering the AI chatbot with intelligent, context-aware responses based on live store data and customer queries.
Node.js (Backend Logic)
Handles pricing rules, API communication, and chatbot processing on the server side.
Liquid, JavaScript, HTML, CSS
Frontend development ensuring a responsive, fast, and user-friendly storefront experience across all devices.
/ Client's Feedback
Working with this team was a fantastic experience. They understood exactly what we needed as a multi-channel seller and delivered a Shopify store that has genuinely transformed how we operate. The tier pricing app alone has boosted our bulk sales significantly, and the AI chatbot handles customer queries we used to manage manually. The attention to detail and technical expertise throughout was exceptional.
