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AMZ Dashboard
Multi-channel e-commerce management platform
/ Overview
A powerful, all-in-one dashboard that unifies inventory, automates content, and streamlines procurement across Amazon, Shopify, and eBay. Built for serious sellers who need real-time control over multi-channel operations without the complexity.
See it live/ Project Details
Name: AMZ Dashboard — Amazon Seller Partner Management Platform
Client: Fixings Direct (UK-based multi-channel seller)
Industry: E-commerce / SaaS
Date: October 2025 — January 2026
Live URL: Available on request
/ Challenge
The challenge was to build a single platform that could manage three completely different marketplaces — Amazon, Shopify, and eBay — with real-time inventory sync, AI-generated listings, and zero policy violations. It needed to handle live webhook events, reconcile products with different SKU formats across platforms, enforce Amazon's strict listing policies automatically, and generate professional purchase orders — all without exposing API credentials or overwhelming the seller with complexity.
/ Provided Services
UI/UX Design
Designed an intuitive, data-dense dashboard layout that presents cross-platform inventory, product history, and PO management clearly — without overwhelming the user.
Full-Stack Development
End-to-end implementation using React + Vite on the frontend and a serverless Node.js/Express API deployed on AWS Lambda — optimized for cold start performance and cost.
API Integrations
Seamless integration with Amazon SP API, Shopify Admin API, Google Gemini AI, and eBay — all orchestrated through a unified backend service layer.
Cloud Architecture
Serverless infrastructure on AWS (Lambda, API Gateway, DynamoDB, Cognito, SES, S3, CloudFront) with secure credential management via AWS Secrets Manager.
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/ Solution
The AMZ Dashboard was built using a fully serverless AWS architecture with a focus on scalability and real-time data. React 18 on the frontend, Express on Lambda, DynamoDB for persistence, and Gemini AI for intelligent content generation — all connected through a policy-aware pipeline that prevents Amazon TOS violations before they happen.
/ Tech stack
React 18 + Vite
Modern frontend with fast HMR and production builds. AWS Cognito handles authentication via OIDC. Lucide icons, jsPDF for PO generation, and react-dropzone for image uploads.
Node.js + AWS Lambda
Serverless Express API running on Lambda (2GB RAM, Node 20.x). Secrets Manager caches credentials across warm invocations — cold starts under 3 seconds, warm execution under 500ms.
DynamoDB
NoSQL persistence for products, merges, purchase orders, and inventory sync state. All records scoped per user via Cognito JWT.
Google Gemini AI
Generates 14 product fields per ASIN — optimized title, SEO description, HTML content, pricing, and more — through a validated, policy-compliant pipeline.
AWS SES + CloudFront + S3
Purchase orders delivered via email with PDF attachments. Frontend served globally via CloudFront CDN from S3.
/ Client's Feedback
Working with this team was a fantastic experience. They understood exactly what we needed as a multi-channel seller and delivered a platform that saves us hours every week. The real-time inventory sync, AI content generation, and PO system have completely transformed how we manage our Amazon and Shopify stores. The attention to detail — especially around Amazon policy compliance — gave us real confidence.
Operations Team
Fixings Direct — Multi-channel e-commerce seller, UK
